The Deluners

Mijn copy is weK

Cedric Minot — Wed, 01 Sep 2010 08:03:08 +0000

Goeidak allemaal,

Het is mijn eerste post in het Vlaams. En dat is voor een goed doel. Mijn copy, Jurgen, is bijna gedaan. Zo moet ik een andere copy te vinden. Ik ben een Directeur van de Kunst zo… excuseer voor mijn Vlaamse qualiteit.

Ik laat je ontdekken waarom op mijn nieuwe blog hier.
Zo als u met een Directeur van de Kunst te werken wil, gelieve me te contacteren ! Ik ben heet nu ! En JWT ook !

Groetjes.

Cédric.

La télé vous attendra.

Jurgen Verbiest — Mon, 16 Aug 2010 15:02:46 +0000

Our telecommunication client VOO came back from vacation with a new brief: promote their clever VOOcorder. A little black box that lets you pause, record, rewind, and fast forward your favorite tv shows. Meanwhile you can have some time with your family, friends, or mother-in-law if you want. Your tv will wait for you. We created some tv and radio stuff, and wrote a stack of lines adapted to the public space.

Darth Vader

George Clooney

Who wants some Toert?

Jurgen Verbiest — Fri, 06 Aug 2010 12:12:20 +0000

“This looks like an apple, but it’s a tomato.”

A few months ago the big city of Antwerp was invaded by a load of messages from the two persons collective Toert. A personal view on daily life, to stress its absurdity and to invite people to stand still instead of walking through/away. They gathered all their weird, but original actions on a charming little website (Dutch version only). I bet they got a big ‘A’ for this graduation project. Good job, girls!

Toc toc toc

Cedric Minot — Fri, 06 Aug 2010 12:02:45 +0000

Les rencontres s’enchaînent mais ne se ressemblent pas à la maison Delune. Et Geert De Taeye vient de nous rendre visite.

Jeune photographe de talent, Geert nous a fait le plaisir de nous présenter son book. Le moins que l’on puisse dire, c’est que l’artiste a une « patte » accomplie.
Entendez par là que chacune de ses réalisations semble dotée d’une âme… C’est impressionnant. Que ce soit un portrait, un paysage, intérieur ou extérieur, le travail sur la lumière est comme… magique.

On suit un vrai fil rouge de la première à la dernière page du book. La maîtrise est totale, le voyage… passionnant.

On vous le conseille !

Pour son site, c’est par ici.

Homo Sapiens Tractus

Jurgen Verbiest — Tue, 20 Jul 2010 15:18:09 +0000

Long time no see: an art director with drawing skills. At JWT Brussels we have one in our cave. Give him a pencil and some shreds of paper, and the beastie boy comes alive. He’s the perfect guy to spoil our clients with animated layouts. Even after work or at night – so when we don’t pay him (!) – he keeps on drawing.

Last month he entered a competition of the Radisson Blu Hotels & Resorts. Some cheap contest to win one year of hotel nights. Participants just had to come up with a reason to spend those 365 nights and get as many votes as possible. Seb decided, for the duration of the contest, to draw a daily cartoon about a well deserved vacation. Because he thought he should reward his voting disciples for pressing the button daily. Damn right. The only one still complaining is his girlfriend: she can’t go out with him without his pencil. Dear Seb, draw her something too, and take her on vacation. Please.

P.S. Check out one of his making of videos.

Il y a plus cool que des vacances.

Sebastien Verliefde — Tue, 06 Jul 2010 09:15:59 +0000

Graduation Day

Cedric Minot — Fri, 02 Jul 2010 10:52:07 +0000

Since the 1st of June people can start up their own little company with just one single euro. For our human resources account Securex we set up a simple action: during graduation day at the University and College for Higher Education Brussels HUB, we distributed a leaflet with 1 euro attached to all young graduates. In this way we showed those young ambitious entrepreneurs that Securex is ready to help with the launch of their first company.

Music: “Nematomorpha” by The Dancing Naked Ladies

Let’s Have a Break with “die Pausenseite”

Cedric Minot — Wed, 30 Jun 2010 08:10:38 +0000

It’s World Cup time. And more than ever, idea time.
Here is a little pro-active project the JWT Brussels team made for Nestlé. It was sent through our network, free for anyone, and was pretty good accepted, especially in Germany.
The “Kit Kat Pausenseite” grabbed it and posted it, the “Kit Kat Breakroom” too !

Danke Schön !

Photographer: Antoine Melis

*edit* : Look how people like this little idea here

A refugee camp in a train station.

Sebastien Verliefde — Tue, 22 Jun 2010 12:08:48 +0000

Sunday June 20, it was World Refugee Day. To remember people of the sad situation millions of refugees live in we created an eye-catching stunt for the UN Refugee Agency. We transformed the main entrance of the national train station in the Grand Duchy of Luxembourg into a miniature refugee camp. 3,000 blue cards symbolized the “famous” blue tents. The main objective was to make people aware about the millions of refugees worldwide. By taking home this simple card or by becoming member of the UNHCR Facebook group, people showed they had a small thought left for all those refugees whose only home is a little blue tent.

Video directed and edited by François Chandelle.
Original Music : Ann Arbor “People Don’t Know”.

Play the ball. Not the woman.

Jurgen Verbiest — Fri, 04 Jun 2010 09:49:03 +0000

Next Friday the FIFA World Cup in South Africa kicks off. And as it often is the case with big international sports events, criminal networks in human trafficking seize this oppurtunity to make billions of dollars. Also during this World Cup. 40,000 women will be sent to South Africa, and will be forced into prostitution.

Therefore the Samilia Foundation asked us to help them out with their manifesto against the illegal trade of human beings for sexual commercial exploitation. We created this pin to make the point. Various ambassadors who signed the manifesto will wear the pin during the 30 days of the World Cup. A serious call to politicians to take their responsibility and to put an end to all types of modern slavery. Besides this objective, the Belgian-Dutch candidacy for the World Cup 2018 even included the manifesto in their mission statement, to prevent human trafficking for sexual exploitation during the Belgian-Dutch edition of the World Cup.