Innovation
Earth hour 2010 – “Operation Chac’OFF”
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Earth Hour 2010 – CHACON, Clear Channel & JWT Belgium gave the opportunity to people waiting in Brussels bus shelters around Earth Hour (20H30 – 21H00) to actually turn the lights off.
A CHACON wireless interruptor was glued to the transparent window and remotely linked to the lights of the shelter. This, demonstrating the performance of the product, while pointing out that the most Earth friendly interruptors remain those that are turned “OFF”.
A video directed and edited by François Chandelle.
Added in Advertising, Belgian campaigns, Creativity, Innovation, Inspiration, Work | 3 Comments »| Permalink
10 Trends for 2010 in less than 2 minutes
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If you’re interested in Trends forecasts, I invite you to check the compact and insightful video edited by JWT intelligence. This video is based on research made by Ann Mack (Director of Trendspotting at JWT) and her team. This is indeed a short version of the more complete work describing the Top 100 Trends for 2010. These trends cover a wide range of interests like consumer goods, social evolution, technology, communication, politics, economy, gaming, entertainment, travel, transportation, energy, well-being, art, fashion, behaviors, threats, hopes, etc.
When some trends might indeed make you smile and wonder, others are pointing more obvious changes that, without doubt, will definitely influence our lives and the way we work.
Which one of these trends gives you the most exciting perspective over tomorrow?
Added in Digital, Innovation, Insights, Inspiration, Social trends, Technology, Web trends | No comments »| Permalink
