“This looks like an apple, but it’s a tomato.”

A few months ago the big city of Antwerp was invaded by a load of messages from the two persons collective Toert. A personal view on daily life, to stress its absurdity and to invite people to stand still instead of walking through/away. They gathered all their weird, but original actions on a charming little website (Dutch version only). I bet they got a big ‘A’ for this graduation project. Good job, girls!

Sunday June 20, it was World Refugee Day. To remember people of the sad situation millions of refugees live in we created an eye-catching stunt for the UN Refugee Agency. We transformed the main entrance of the national train station in the Grand Duchy of Luxembourg into a miniature refugee camp. 3,000 blue cards symbolized the “famous” blue tents. The main objective was to make people aware about the millions of refugees worldwide. By taking home this simple card or by becoming member of the UNHCR Facebook group, people showed they had a small thought left for all those refugees whose only home is a little blue tent.

Video directed and edited by François Chandelle.
Original Music : Ann Arbor “People Don’t Know”.

Each year the Creative Club of Belgium organizes the Young Creatives Competition (open to advertising professionals up to 28 years old). The winning team goes to Cannes and participates to the Young Lions Competition, where they compete against teams from all over the world.

The briefing was very simple: “Make more people (involved in the advertising world) join the Club”. Knowing that without members, there wouldn’t be any Club and we would be missing a lot!

Both our creative teams participated. And these ads are what came out of our brains:

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And with this last one we even ended 2nd!! For those who don’t know the Belgian agencies, these are the original names:

- Happiness Brussels

- Famous

- Air

- OpenHere

- Mortierbrigade

We’ll have another try next year, for sure!
By the way, the winners from this edition are Najate El Achari and Jerome Van Den Broeck. Congrats to both of you and good luck in Cannes!!

Earth Hour 2010 – CHACON, Clear Channel & JWT Belgium gave the opportunity to people waiting in Brussels bus shelters around Earth Hour (20H30 – 21H00) to actually turn the lights off.

A CHACON wireless interruptor was glued to the transparent window and remotely linked to the lights of the shelter. This, demonstrating the performance of the product, while pointing out that the most Earth friendly interruptors remain those that are turned “OFF”.

A video directed and edited by François Chandelle.