Next Friday the FIFA World Cup in South Africa kicks off. And as it often is the case with big international sports events, criminal networks in human trafficking seize this oppurtunity to make billions of dollars. Also during this World Cup. 40,000 women will be sent to South Africa, and will be forced into prostitution.

Therefore the Samilia Foundation asked us to help them out with their manifesto against the illegal trade of human beings for sexual commercial exploitation. We created this pin to make the point. Various ambassadors who signed the manifesto will wear the pin during the 30 days of the World Cup. A serious call to politicians to take their responsibility and to put an end to all types of modern slavery. Besides this objective, the Belgian-Dutch candidacy for the World Cup 2018 even included the manifesto in their mission statement, to prevent human trafficking for sexual exploitation during the Belgian-Dutch edition of the World Cup.

In 2008 Tagora joined the JWT Group. Last friday they moved into our buildings, and brought along all their digital Fingerspitzengefühl to the Maison Delune. A next step towards our new integrated business model that wants to breath the whole digital culture.

The new consolidated agency will operate under JWT’s name and will work in different competence centers to deliver transversal client centric solutions. The digital and CRM centers become JWT Dialogue.

Cédric Donck and Frédéric Vanderheyde will both be COO alongside JWT Group CEO Jean-Jacques Luycx. Jean-Luc Walraff, who entered the building in October 2009, will have the creative lead on all integrated communication campaigns.