La télé vous attendra.
- 0
-
Our telecommunication client VOO came back from vacation with a new brief: promote their clever VOOcorder. A little black box that lets you pause, record, rewind, and fast forward your favorite tv shows. Meanwhile you can have some time with your family, friends, or mother-in-law if you want. Your tv will wait for you. We created some tv and radio stuff, and wrote a stack of lines adapted to the public space.
Added in Belgian campaigns, Work | No comments »| Permalink
Who wants some Toert?
- 0
-
“This looks like an apple, but it’s a tomato.”
A few months ago the big city of Antwerp was invaded by a load of messages from the two persons collective Toert. A personal view on daily life, to stress its absurdity and to invite people to stand still instead of walking through/away. They gathered all their weird, but original actions on a charming little website (Dutch version only). I bet they got a big ‘A’ for this graduation project. Good job, girls!
Added in Belgium, Consumer world, Creativity, Inspiration | No comments »| Permalink
Homo Sapiens Tractus
- 0
-
Long time no see: an art director with drawing skills. At JWT Brussels we have one in our cave. Give him a pencil and some shreds of paper, and the beastie boy comes alive. He’s the perfect guy to spoil our clients with animated layouts. Even after work or at night – so when we don’t pay him (!) – he keeps on drawing.
Last month he entered a competition of the Radisson Blu Hotels & Resorts. Some cheap contest to win one year of hotel nights. Participants just had to come up with a reason to spend those 365 nights and get as many votes as possible. Seb decided, for the duration of the contest, to draw a daily cartoon about a well deserved vacation. Because he thought he should reward his voting disciples for pressing the button daily. Damn right. The only one still complaining is his girlfriend: she can’t go out with him without his pencil. Dear Seb, draw her something too, and take her on vacation. Please.
P.S. Check out one of his making of videos.
Added in Life @ JWT Group Belgium | No comments »| Permalink
Play the ball. Not the woman.
- 2
-
Next Friday the FIFA World Cup in South Africa kicks off. And as it often is the case with big international sports events, criminal networks in human trafficking seize this oppurtunity to make billions of dollars. Also during this World Cup. 40,000 women will be sent to South Africa, and will be forced into prostitution.
Therefore the Samilia Foundation asked us to help them out with their manifesto against the illegal trade of human beings for sexual commercial exploitation. We created this pin to make the point. Various ambassadors who signed the manifesto will wear the pin during the 30 days of the World Cup. A serious call to politicians to take their responsibility and to put an end to all types of modern slavery. Besides this objective, the Belgian-Dutch candidacy for the World Cup 2018 even included the manifesto in their mission statement, to prevent human trafficking for sexual exploitation during the Belgian-Dutch edition of the World Cup.
Added in PR, Work | 2 Comments »| Permalink
Watch out for green drivers.
- 0
-
According to a study, when people feel they have been morally virtuous by saving the planet through their purchases of organic baby food, for example, it leads to the “licensing [of] selfish and morally questionable behaviour”, otherwise known as “moral balancing” or “compensatory ethics”. Guardian, 15 March 2010
Observe one of the most counterproductive campaigns of this month: Green but Mean. Dutch people who drive a green car are mean. Based on a study of the University of Toronto, that’s what Spanish automobile manufacturer Seat tells us. In their new campaign for the Ibiza 1.2 TDI Ecomotive they used some good old candid camera tricks that showed a really mean girl driving this really green car, and behaving quite selfish. In the end, when the candid camera victims got pissed off seriously, the girl offered them a cactus(!) to apologize for the bad joke, and her mean behaviour. Instead of linking Seat to green, they managed to link Seat to annoying and mean. Not what they were up to, I presume.
Added in Advertising | No comments »| Permalink












